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Hempel Yacht at Metstrade 2016: show numbers 

06.12.2016

HEMPEL Yacht exhibited at Metstrade 2016 from 15th till 17th November, presenting our high quality antifouling range as well as news in Silic One system for next season for both PRO and DIY segment.

The 2016 edition of the METSTRADE Show has broken all previous records for exhibitor and visitor attendance while setting a new benchmark for how an exhibition becomes a memorable event for all involved. A packed programme of events before, during and after the show added to the bustling professional atmosphere as METSTRADE reinforced its unrivalled position as the global platform for the entire marine industry and its niche segments.

The distinctive METSTRADE atmosphere generated by people from around the world connecting in a productive environment continued throughout the show, which ultimately saw the 6610 personnel representing 1471 exhibiting companies welcome an exceptional final total of 23,702 visits. The figure of 15,541 unique visitors was an increase of eight percent on the previous highpoint set in 2015, and they represented 11,091 different companies, a year-on-year rise of 7.5%.

The three-day METSTRADE Show, which ran from November 15 to 17, was flanked on either side by leading conferences in the superyacht, leisure marine sustainability, yacht design & construction and marina sectors. The busiest day of the exhibition, the Wednesday, saw almost 10,000 visitors file into the RAI Amsterdam centre to access the 11 halls open for business (a 3000-square-metre increase on last year’s show floor layout).

Turning to the visitor numbers, no less than 64% were from outside the Netherlands. Italy, France and Denmark, three countries which have always been well represented at METSTRADE, saw significant rises this year. And there were a large number of Russian, Polish and Swiss visitors in attendance, which has not been the case before.

Hempel Yacht presented to the visitors of the Mets Trade Boat Show 2016 the new logo and communication identity with the exceptional pre-season launch, as well as the complete yacht product range for the season 2017 for both PRO and DIY segment.

Visitors was able to learn more about all Hempel’s antifouling solutions, together with all the news concerning the new fouling release system (the new Silic Seal product that will allow the easy switch from traditional antifouling to the Fouling Release System, as well as the improved Silic One shelf life and the new blue shade), as well as other product categories.

Part of the atmosphere you can see by looking on the Hempel Yacht YouTube channel video here.